Saturday 15 June 2013

Target Audience Research - Questionnaire

Since the video interviews weren't taken to seriously, we though we would get down to business and make a questionnaire. Phoebe made the questionnaire and gave it our to a bunch of people so we could get their views, she interview people below 16 and over 16 so we could see if we need to expand our target audience a little or not.


Below the age of 16
Above the age of 20

1) What kind of films do you watch?
Comedy
Romantic-comedy/Musicals

Actions or Comedies
Horror or Comedy
Psychological dramas


Comedy was a popular genre amongst most of our interviewees, however romantic-comedies were only mentioned by the younger interviewee which is why we had chosen to aim for a lower target audience in the first place.

2) Where do you usually watch films? (cinema, at home, internet)
Cinema
At home

At home
At home - DVD, TV or internet
At home, but I don't watch films very often


Most people interviewed watched films at home, much like the film interviewees. I was surprised that the older interviewees didn't go out to the cinema more since they have more money of their own to spend, however since younger audiences have a bit more free time than older people it is understandable that they would want to go to the cinema.

3) What are some of the romantic-comedies you've seen?
"The Devil Wears Prada"
"Definitely. Maybe", "Pretty Woman", "Wild Child"

"Angus, Thongs and Perfect Snogging", "The Devil wears Prada"
"The Holiday", "Love Actually"
"Forgetting Sarah Marshall"


These are some of the most popular romantic films, however some of them aren't very comedic - haha! Many of these films are American or produced by American companies, which could be why there aren't any definitive romantic comedies that stand out in the minds of British people.

4) What do you usually see in a romantic comedy? (setting, plot, character)
A likes B, B likes C, but A ends up with B after a terrible misunderstanding - plot line
Best friend loves best friend, one best friend doesn't know - end up falling in love

Set in the city
Love triangle
Obvious clichés and simplistic storyline


These are the clear traditional story lines that are in all romantic comedies. Equilibrium, disequilibrium, back to equilibrium. People expects twists like love triangles and unrequited love which we had planned for our film as well.

5) What do you expect to see in the opening couple of minutes?
Sexual encounter
We learn about the main character

Focus on the scene - pan over the setting
Voice over - introduction to the character
Couple waking up in bed or some other indication of a romantic element


I don't know what kind of films these people have been watching but I certainly can't remember a film I watched that started with references to sex! Learning about the character however is something we are definitely doing in our opening since the process of Naomi getting ready, and the pans through her room, will reveal a lot about her personality.

6) What kind of characters do you expect to see and how might they act/behave?
Female protagonist - needy and annoying
Clumsy, funny

Usually women - shy but instantly likeable
Flawed - shy or clumsy or socially awkward
Either ends of the spectrum: either very awkward or very confident


Most people expect to see a female protagonist, which we have, and they either expect her to be incredibly shy and awkward or very confident, in our case the female protagonist in confident. People however expect the female to be instantly likeable but we decided to change this convention by not making Naomi quite like this.

Based on our target audience research, we can see that we are not only following the conventions that people expect for our genre but also, challenging them. Our target market for this film is females between the ages of 12 and 22 who like chick-flicks, comedy, and romance films. We expect them to be people who do enjoy watching films whether that be at home or at the cinema, and will probably have seen the classics like "Angus, Thongs and Perfect Snogging", "Wild Child" and "Pretty Woman".

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