Certification

In order to find our target audience we first had to decide what age rating our film would be. I went onto the British Board of Film Classification website to find out exactly what was allowed in each classification. After looking through all of the classifications we decided that our film should be certificate 12.

It would be 12 because:

• There may be strong language (e.g. 'f***')
• There is some allowance for puns on strong language at this category
• There may be moderate language (e.g. uses of terms such as ‘bitch’ and ‘twat’ at 12 or 12A)
• Verbal sex references should not go beyond what is suitable for young teenagers
• Comedy may lessen the impact of some moderate sex references or innuendo
• There may be nudity in 12A films but sexual nudity should only be brief and discreet

This was exactly what we had pictured in our film when we were planning our full plot synopsis. It would not be able to be a PG because it would have more bad language and more innuendo  however it would not be quite as bad as an 18 since it would not have things like very strong language or real sex.

After finding the classification of our film we have decided that our target audience will consist of mainly girls between the ages of 12 and 22.