Target Audience Research - Interviews

In order to get a better insight into what film audiences would want from a film such as ours we created a list of questions which we could ask our target audience (teenagers between the ages of 13 and 25). The questions included:

• What is your favourite genre?
• Where do you usually watch films?
• Are you a fan of romantic comedies?
• What films do you associate with this genre (romantic comedies)?
• What do you usually expect to see in a romantic comedy?

Unfortunately for us the people we interviewed didn't really take the interviews very seriously so some of their answers weren't very helpful. However we were able to get some general ideas about the kind of things people expect to see in a romantic comedy with we were able to use.

We learned that apart from the general idea of having love and humour in a romantic comedy people also expect to see colourful props and scenery and expect simple and cliche story lines. We also learned that the films which we looked at as part of our opening sequence analysis were the type of films that people associated with our genre e.g. Angus, Thongs and Perfect Snogging. Lastly we learned that people either watch films in the cinema or at home and the majority of people our age are very naughty and watch them illegally! Shame on them!

Since our target audience interviews didn't end up being as helpful as we thought they would, we decided it would be best if we did a questionnaire along with this in oder to get even more insight into our target market and also get more answers and information specifically about the openings of films and the characters that would be in them since that is what we are actually making.